With developed economies experiencing slow growth, companies in many industries—from automotive, telecom, and durable goods to microfinance, housing, and healthcare—are looking to tap the vast potential of emerging markets. But businesses entering or expanding their presence in developing countries cannot succeed by simply transplanting business models, products, and services developed for mature markets. Leveraging current research on the world’s most important emerging markets, this HBS Executive Education program will enable you to optimize your organization’s emerging market strategy and its execution in specific countries.
Providing relevant lessons in the classroom focused on facilitating your company’s growth strategy, the program will help your company establish significant new sources of revenue—including the sizeable market at the base of the income pyramid—and maximize its return on investment in developing countries.Published on Tuesday, January 6th, 2015, under Programmes
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